Based in Omaha, Nebraska, Applied Chemical Specialties, Inc. is a family owned and operated company that researches, develops, manufacturers, and markets No-Rosion and HyperKühl products direct to the consumer. Since being established in 1995, we have marketed our extreme high-quality “No-Rosion” line of specialty automotive coolant products to thousands of the world’s top automobile collectors and museums. This includes 5 award winners at the prestigious 2007 Pebble Beach Concours d’Elegance, as well as one "Best of Show" several years ago. We also research, develop, and manufacture bulk, turn-key, private label coolant products for several internationally distributed brands of consumer automotive chemicals. Through our combined efforts in the direct-to-consumer and private label sales channels, we provided specialty coolant additive products to over one half million end-user consumers during 2007. Our roots are in the area of industrial water treatment, a division of the company that continues to operate separately. Through our combined manufacturing efforts with our industrial division, we are able to achieve technological economies of scale that differentiate us from every other consumer automotive coolant manufacturer in the US.

HISTORY

Our story really begins with my father in the 1950’s. When his street-racing started getting him into too much trouble, he turned his attention to building a race car. In 1958, he began his racing campaign with “The Lemon,” a golden-yellow 1933 Ford Coupe with a fuel-injected big block Olds engine, a custom-built chassis, and a two-speed Cadillac gearbox. On hard, narrow tires that served as makeshift “slicks,” he used to burn them all the way down the track to the tune of mid-10 second quarter mile times, somewhat of a feat in those days.

Here's dad after winning a race in Great Bend, Kansas, circa 1959

As a pioneer in the early days of drag racing, he ran with the likes of legendary Hall-of-Famers Don Garlits and Connie Calitta. In 1960 he won the AHRA Nationals in the A/Altered Class, and in 1961 he traded his tools for textbooks as he sold his car, and used the proceeds to finance his way through college in order to achieve his degree in Chemistry.

"The Lemon" in the pits at the 1960 AHRA Nationals In Kansas City

Years later, his career found him working as an executive level manager with the specialty chemical division of W.R. Grace, one of the largest chemical conglomerates in the world. After 10 years with this large firm, he decided to once again play the role of pioneer, and in 1979 he founded Ross Chemical Incorporated (RCI) of Omaha, Nebraska, a high-tech industrial chemical firm that is still in business today. RCI provides chemical products and services used in the maintenance of extremely high-dollar industrial equipment found in manufacturing facilities, nuclear and coal-fired power plants, hospitals, food plants, and metal foundries. Utilization of this technology for the prevention of corrosion and deposit build-up in closed, recirculating water systems has become one of RCI’s areas of expertise.

As I was growing up, I always noticed that my father used some of his industrial chemicals in effectively maintaining his small, highly-prized collection of cars. Therefore, having grown up around cars and chemicals all of my life, it was only natural that we start Applied Chemical Specialties. In utilizing chemical technology previously only available for high-dollar industrial applications, our No-Rosion product line APPLIES SPECIALTY CHEMICALS from the industrial market to the consumer automotive and commercial trucking markets -- hence the name, “Applied Chemical Specialties.”

In 1995 we launched the No-Rosion product line as a way to combine our love of cars with our knowledge of chemistry.

Introduction of No-Rosion to the automotive aftermarket at the SEMA Show in 1995

The company has quickly grown to provide products and services to many of the world’s top car collectors and auto enthusiasts, including Jay Leno, Carol Shelby, Tim Allen, and Phil Hill.

Here's Jay with his 1913 Mercer Raceabout with monocle windshield and rare Rudge knock-off wheels

In 1996, we were honored to have the opportunity to assist Mr. J.B. Nethercutt, founder of Merle Norman Cosmetics, with preparing his mega-million dollar collection of Duesenbergs, Bugattis, Cadillacs, Hispanzo Suizas, Ferraris, Lincolns, Packards, Mercedes, Rolls Royces, and Pierce Arrows for long-term preservation.  His collection has been described by many automotive authorities as being "the most significant in the world." 

Inside the "Grand Salon" at the Nethercutt Collection in Sylmar, California

Mr. Nethercutt, himself a chemist, took our No-Rosion product line so seriously that he hired a person who’s only job it is to add and maintain No-Rosion in the systems of the hundreds of cars in his beautiful Sylmar, California-based collection.  A self-described "perfectionist," Mr. Nethercutt has spent over 40 years assembling his collection, in what has become "part of a lifestyle."

"Collecting and restoring old cars is more than a hobby," he has said.  "It is a commitment to preserving the past for future generations."  Applied Chemical Specialties is proud to be a part of his long-term preservation efforts with our No-Rosion products.

Mr. Nethercutt's rare 1930 Rolls-Royce Phantom II Brewster Town Car, with radiator cap off, having No-Rosion being added to the cooling system

Today you’ll find No-Rosion in the cooling systems or fuel systems of over 50,000 high-dollar collector automobiles, including over 30 award-winning cars at the prestigious  Pebble Beach Concours d’Elegance during the last 6 years.  In fact, Mr. Nethercutt himself has won Best of Show at Pebble Beach six times in the last 35 years -- more than any other collector in history.

Additionally, we provide products to some of the largest fleets of heavy-duty trucks in the U.S., having assisted in the maintenance of some 100,000 commercial and industrial vehicles.

Our mission remains the same today as it was when we founded this company in 1995 -- TO PROVIDE THE HIGHEST QUALITY COOLANT CHEMICAL PRODUCTS ON THE MARKET TODAY for maintenance of cars and trucks. Have you ever gone to your local parts store and found a chemical additive that sells for $4.99, and comes with a $2.00 rebate? How do you think those manufacturers can afford to do that? By cutting corners on product quality!

If you have a car or truck that you take special care of, or that you want to last well into the future, you need to treat it right. And that means using products that are formulated using the BEST, MOST PREMIUM ingredients available. The chemistry behind our No-Rosion and HyperKühl products is used by several industrial facilities to protect the sensitive aluminum tubing in their Toshiba heat-exchangers. The tubing alone has a replacement value of over $1 million. So when you pour a bottle of No-Rosion into the cooling system of your 1932 Packard, 1969 Camaro, 1997 Freightliner, or even your $8 million Duesenberg, you can be confident that you have chosen the absolute finest chemical technology available on the market today! For this reason, we offer a 100% money-back satisfaction guarantee on all of our products.

We hope that you will give our No-Rosion products a try. We think you will be very satisfied with the results... in fact, we GUARANTEE it!